From time to time they spurt out some ad campaign like this or actually go around knocking on people's doors if they haven't payed their license, to check, that you really don't have a TV set, or nowadays internet connection too. Last election there was some kind of stir about the fact that a lot of parliament members don't pay their licenses. Aparently “Bob” makes sure to pay his Swedish public TV license, and likes to pose as a good example for the Swedes. To be fair about it, the programming on the state channels is generally higher quality than the programming on channels financed by advertising. Television without ads can be pretty nice. Welcome to socialist paradise. The ubiquitous “Personnummer” that accompanies you from the cradle to the grave as a bar code for your identity, really isn't that bad either, at least it's not an implant!

You can go to this web site and make a similar clip with picture of your choice: http://www.tackfilm.se/