Comments on: Think Outside The Box Office http://www.disinfo.com/2009/12/think-outside-the-box-office/ alternative views, news & information—online, video and print Wed, 08 Feb 2012 01:34:32 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: facebook-1093866131 http://www.disinfo.com/2009/12/think-outside-the-box-office/comment-page-1/#comment-3215 facebook-1093866131 Wed, 02 Dec 2009 18:40:59 +0000 http://www.disinfo.com/?p=15943#comment-3215 As someone who has read the book and strongly believes in marketing a film from its inception, I disagree that Jon's book will make filmmakers bypass distributors. He definitely advocates that filmmakers take control of their distribution futures, but he really isn't saying you should do it all on your own. It should be just as much a team effort to distribute as it is to make a film. While not entirely supporting an all rights deal where the distributor is the dumping ground of a project, he encourages filmmakers to get involved in the business aspects of filmmaking just as much as the artistic process. The "treat me right" attitude of many filmmakers will result in the exact opposite happening if they excuse themselves from the process. <br><br>As a distributor, wouldn't you want to work with a filmmaker who has paid attention to building an audience for their work and already started profiting? It only lessens your risk and the filmmaker profits from your broader reach. As someone who has read the book and strongly believes in marketing a film from its inception, I disagree that Jon's book will make filmmakers bypass distributors. He definitely advocates that filmmakers take control of their distribution futures, but he really isn't saying you should do it all on your own. It should be just as much a team effort to distribute as it is to make a film. While not entirely supporting an all rights deal where the distributor is the dumping ground of a project, he encourages filmmakers to get involved in the business aspects of filmmaking just as much as the artistic process. The “treat me right” attitude of many filmmakers will result in the exact opposite happening if they excuse themselves from the process.

As a distributor, wouldn't you want to work with a filmmaker who has paid attention to building an audience for their work and already started profiting? It only lessens your risk and the filmmaker profits from your broader reach.

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