Your Life, TM

Posted by aaroncynic on January 16, 2010

From Diatribe Media:

We wake up every day to a branded alarm clock, eat our branded food, shower with our trademarked soap and wipe our asses with logoed toilet paper. Then it’s time to shuffle off to work in our brand stamped cars, stickered bikes or logoed train cars. After 8 hours of devoting our headspace and bodies to a branded corporation, we head home to relax with copyrighted entertainment material or maybe even create our own entertainment, which the social networking sites we promote it on reserve the unlimited right to use.

In a college class on non-profit marketing I took many years ago, one of the professors pointed out that we now live “in an experience driven economy.” That’s obvious to any 30something who spends more money at a rock show or on the latest version of Rock Band than on a nice couch or dining set that would impress their parents. What’s more interesting though, is why. At first I used to like thinking it was because my generation cared less about material ownership and more about spending quality time with friends and loved ones. Now though, I wonder if it isn’t simply because the consumerist lifestyle has so entrenched itself in our headspace that even in our most intimate actions with another human being are brand stamped and trademarked.

Read the full article at Diatribe Media