[22] Burns, A. The Advertising Virus in "Marketing", edited by Mike Houghton, Melbourne: Niche Media, (November 1997), pp. 18-24. Early photo-montage, advertising, still-shot, and art experiments are detailed in Ballard, J. The Atrocity Exhibition, RE/Search Publications, 1991; Vale, V et al. RE/Search J.G. Ballard Guide, RE/Search Publications, 1984; and Burroughs, W. Ports of Entry: William S. Burroughs and the Arts, Los Angeles Country Museum of Art, 1996. The now widely prevalent cut-up technique was first definitively detailed in Burroughs, W and Gysin, B. The Third Mind, Viking Press, 1978. Two excellent scholarly explorations of this influence on linguistics, literature, and human psychology are contained in Mottram, E. William S. Burroughs: The Algebra of Need, M. Boyars, 1977), and Lydenberg, R. Word Cultures: Radical Theory and Practice in William S. Burrough's Fiction, University of Illnois Press, 1987. The documentaries Burroughs: The Movie (1985) and Commissioner of Sewers (1991) are highly informative. For discussion of philosophy of human psychology principles within Events Management and Rock Concert Settings see Flannagan, B. U2: At the End of the World, Transworld Publishers, 1995. For discussion of philosophy of human psychology principles within Visual Design see Tufte, E.R., The Visual Display of Quantitative Information, Graphics Press, 1983; Tufte, E.R., Envisioning Information, Graphics Press, 1990; and Tufte, E.R., Visual Explanations, Graphics Press, 1997.

[23] On Competitor Intelligence training see Tyson, K. Competitor Intelligence Manual and Guide: Gathering Analysis Using Business Intelligence, Prentice Hall, 1990. Two current surveys are Barndt, W. User-Directed Competitive Intelligence: Closing the Gap Between Supply and Demand, Quorum Books, 1994 and Fuld, L.M. The New Competitor Intelligence: The Complete Resource for Finding, Analysing, and Using Information about your Competitors, Johnathan Wiley and Co, 1995. For an ethical perspective see Schlegelmilch, B. Marketing Ethics: An International Perspective, International Thomson Business Books, 1998.

[24] Leary, T. and Sirius, R.U., op. cit., p. 32. For a clinical perspective see Rossi, E. and Cheek, D. Mind-Body Therapy: Ideodynamic Healing In Hypnosis, W.W. Norton, 1988 and Rossi, L. The Psycho-biology of Mind-Body Healing: New Concepts of Therapeutic Hypnosis, W.W. Norton, 1986.

[25] For discussion of the Conversion Process within political and religious contexts see Sargent W. Battle for the Mind: A Physiology of Conversion and Brainwashing, Harper and Row Perennial Library, 1957. A common sense and influential Folk-Psychology perspective is offered in Hoffer, E. The True Believer, Harper & Row, 1951.

[26] For definitive study of various practices see Goleman, D. The Meditative Mind: Varieties of the Meditative Experience, J.P. Tarcher Inc, 1988. Study of meditation techniques and Consensus Trance is contained in Tart, C. Waking Up: Overcoming the Obstacles to Human Potential, New Science Library, 1986. The author has explored various techniques including monastic Christian meditation, Muslim Dhikr/Zikr meditation, basic Arica Psycho-Calisthenics, Fourth Way exercises, and Zen. For a solid reductionist framework see Ornstein, R. The Psychology of Consciousness (2nd ed.)., Penguin Books, 1986.

[27] The standard academic reference anthology is Tart, C. ed. Altered States of Consciousness (3rd ed), HarperCollins, 1990. Another useful reference is Wolman, B. and Montague, U. Handbook of States of Consciousness, Van Nostrand Reinhold, 1985.

[28] For discussion of the 19 February 1954 experiment by Morse Allen with a secretary to simulate a Manchurian Candidate via hypnosis techniques see Marks, J. op-cit, p. 183. From Lilly, J. The Center of the Cyclone: An Autobiography of Inner Space, Julian Press, 1972, p.5 "There can exist, in addition to the aware self, other hidden systems of control of the organism, which can program thinking, can program feeling, can program action toward destruction of that particular organism." (Thanatos versus Eros).

[29] For clinical data see Slade, P. and Bentall, P. Sensory Deception: A Scientific Analysis of Hallucination, John Hopkins University Press, 1988. For fictional treatment see Fowles, J. The Magus, Johnathan Cape Ltd, 1966. Films depicting how the psyche perceptions can be warped by sensory deception include: the odd camera angles, stylised sets, and hypnotic acting from The Cabinet of Dr. Caligari (1919); sequences from The Wizard of Oz (1939); the opening sequence from Touch of Evil (1958); dialogue by Orson Welles from F For Fake (1973); hallucinatory sequences including the finale from Apocalypse Now (1979); the hallucination sequences from Videodrome (1983); the manipulation of documentary film conventions from Bob Roberts (1992); the opening tracking shot sequence from The Player (1992); sequences showing morphing, back-projection, slow motion, and pixilation on five different kinds of film stock from Natural Born Killers (1994); mixed media sequences from Head (1968); cartoon sequences from Sgt. Pepper's Lonely Hearts Club Band (1978); manipulation sequences from Yellow Submarine (1968); the opening montage from Blue Velvet (1986), visual manipulation sequences from Twin Peaks (1989) and Twin Peaks: Fire Walk With Me (1992). Much of the operational data derives from the German Expressionism film movement.

[30] See Showalter, E. Hystories: Hysterical Epidemics and Modern Media, Columbia University Press, 1997. Showalter discusses Alien Abductions; Chronic Fatigue Syndrome; Satanic Ritual Abuse; Recovered Memory; Gulf War Syndrome; and Multiple Personality Syndrome. Court-room sequences from The Crucible (1997) and insurrection sequences from The Siege (1998) are useful introductions to rumour panics, but historical footage on McCarthyism (1980s), the McMartin SRA Trial (1984-1986), and extremist Christian cultural censorship (late 1980s-1990s), particularly the Tipper Gore endorsed Parental Music Resource Center (PMRC) debacle would also be useful.

[31] The author contends that by conservative estimates (Pitirim Sorokin, et. al.) the historical Evangelical and Missionary strains of Judeo-Christianity have wiped out over 60 million people worldwide and destroyed numerous cultures, notably native North and South American tribes by biological warfare. On the latter point see Nikiforuk, A. The Fourth Horseman: A Short History of Epidemics, Plagues, and Other Scourges, The Fourth Estate, 1991; Colinvaux, P. The Fate of Nations: A Biological Theory of History, Simon & Schuster, 1980; and Hobhose, H. Forces of Change: An Unorthodox View of History, Little Brown & Co, 1989. The historical loss in Cultural and Psychological DNA, and destruction of Bio-diversity is unable to be estimated. Together with Mercantilist Capitalism trends (as opposed to Laissez-Faire Capitalism), the Evangelical Christian belief/faith structure may possibly play a part in the rise of the Friendly Fascism specter within contemporary Open Society (Arnold Toynbee, Paul Feyrabend, George Soros) as a Trojan Horse memetic ideology structure. This spectre has been analysed across the entire political spectrum, see Arnold, T.W. The Folklore of Capitalism, Yale University Press, 1937; Feyrabend, P. Against Method (3rd ed.), Verso, 1993; Soros, G. The Crisis of Global Capitalism: The Open Society Endangered, Little Brown & Co, 1998; Huntington, S.P. The Clash of Civilizations and the Remaking of World Order, Simon & Schuster, 1996; Lasch, C. The Revolt of the Elites and the Betrayal of Democracy, W.W. Norton & Co, 1995; Chomsky, N. World Orders, Old and New, Pluto Press, 1995; and particularly Gross, B. Friendly Fascism, South End Press, 1982.

The author has the current personal hypothesis that the Spiral Dynamics vMEME-Stack configuration would probably mainly be OPEN ORANGE (Strive Drive), ARRESTED BLUE (Truth Force), CLOSED RED (Power Gods), OPEN PURPLE (KinSpirits), OPEN BEIGE (SurvialSense), which would be readily manipulable and conform to Fascism doctrines as understood by mainstream Political Science within a late 1990s context and sociopolitical environment (to be distinguished from historical manifestations in Japan, Italy, and Germany). Australia is a potential future breeding ground for such phenomena (compare with early Weimar Republic Germany), already being classed as a Third World country by many leading economists and cultural critics (based on rapid socio-political decline and consistent failure to adequately deal with certain long-standing issues), and is failing to invest in new industries like Bio-technology and Genetic Engineering, having already lost much of its manufacturing industry capacity to other countries and regions. Appeals to Prosperity (goal-oriented drives; material gains/perks; ruthlessly competing for success; inward-looking by using an external specter such as Communism as convenient scapegoat; use of business management and self-change gurus to lend credence; use of technological vectors for effective and efficient meme propagation including books, cassette tapes, video-cassettes, e-mail; voice-mail; use of the latest technology even if it is fad-driven: cable TV home shopping networks in 1995, Internet in 1999; 'free-enterprise' systems but without explicitly allowing other associated freedoms of gender, sexuality, religious expression; trans-national corporate identities but without analysis of their dangers or the associated PR disinformation industry and manufacture of consent; globalisation but without integrating diasporas and ending fault-line wars) are cross-bound with ideological appeals to Truth (fervent Nationalism and Patriarchal neo-authoritarian nuclear family structures; skilled use of mass and group psychology but without detailing how these work to uninformed consenting audiences; sacrificial honour; finding psychological flow-states in Causes; excessive personal guilt; different appeals and approaches to segmented demographic and psychographic groups; sexual-instinct repression; brutal enforcement of top-down paramilitary based organisational and command structures; closed logic structures with pre-determined endings; scripted interviews; Evangelical sales, confession, and public testimonial techniques; constant demand to stay within the strict confines of a System that works everytime but does not allow personal improvisation or deviation; little room for Outsiders or Others; use of linguistic double-binds to induce Consensus Trance); and deeply hidden Power (Social Darwinist 'Might Makes Right', controlled freedom; predominance of Riane Eisler's Dominator cultural paradigm over the superior and more inclusive Partnership Culture; immediate hedonistic pleasure drives; raw power displays) and Safety (Clan thinking; strict pecking order; group dominates the individual; enforcement of rituals and routines; Us vs. Them mentality).