disinformation | danni ashe: sexing the new economy

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danni ashe: sexing the new economy
by Alex Burns (alex@disinfo.com) - July 20, 2001

My Web site gets so much traffic, I use more bandwidth than all of Central America. That's a lot of downloading, so watch out, Guinness, because here I come!
~ ~ Danni Ashe

Unlike many Dotgone Economy CEOs, adult entertainment star Danni Ashe knows that the Rules of the Game haven't changed. Her insights about value creation and building online communities are eagerly sought after: Industry Standard magazine lists Ashe in its "Who's Who of the Internet Economy."

A compelling Founder's Story and some self-mythologizing sure helped: Ashe claims to have built her $7 million company "from $5,000 and an HTML class." 841 million downloads later, Ashe replaced Cindy Margolis, after a very public feud, as the Guinness Book of Records' "Most Downloaded Woman."

A report by Alexa Research found that Ashe's site had 25,490,000 page views, ranking 602 out of the 1100 most visited sites.

The feud generated a "swarm" effect that has made Ashe the reigning Queen of the New Economy. Ashe had the business sense to harness the insights of evolutionary psychology to understand her audience's desires and self-image. Ashe's site also harnesses Sex-Positive Culture aesthetics, in order to dispel Victorian morality and Freudian guilt about expressing our human sexuality.

A Reuters news report stated that Ashe was "the shrewdest of businesswomen who maintains control of every aspect of her company and runs it the way she sees fit."

These skills helped Ashe survive, unlike other high-profile "women's oriented" sites.

Ashe has also become the focus of concerns that the adult entertainment industry is linked to child pornography. She testified (on August 3, 2000) to the COPA Commission, the congressionally appointed panel that was mandated by the Child Online Protection Act.

"So many people see it in black and white. It's all or nothing," she told YourMVP. "You show a nipple and the next thing you know, you're a child pornographer."

She resisted the dark imagery that has driven these allegations, and thereby given the adult entertainment industry a bad name: "I don't want people to feel bad about themselves when they visit my Web site," she explained. "I just want people to have fun."

Danni's Hard Drive claims 3 million unique visitors a month, and 27,000 paying subscribers.

Danni's Hard Drive
According to the Guinness Book of Records (August 17, 2000), adult entertainment star Danni Ashe is the Internet's most downloaded woman. Drop by here to discover why.

Disinfo Nation/E4.com: Danni Ashe (High-Res)
"As Web companies and 'Netcasters' are going out of business by the dozens, Disinfo Nation takes a look at the Internet's Most Downloaded Woman, her thriving company and how she keeps her customers coming back for more. Web pioneer, Danni Ashe, gives us a peek at the Web's oldest profession: porn." RealVideo.

Disinfo Nation/E4.com: Danni Ashe (Low-Res)
"As Web companies and 'Netcasters' are going out of business by the dozens, Disinfo Nation takes a look at the Internet's Most Downloaded Woman, her thriving company and how she keeps her customers coming back for more. Web pioneer, Danni Ashe, gives us a peek at the Web's oldest profession: porn." RealVideo.

Danni Ashe on Adult Content Online
According to this CNN chat transcript (October 20, 2000), Danni Ashe built her $7 million Internet empire "from $5,000 and an HTML class."

Ashe Speaks at News Conference
This Reuters news report (March 2000) features some crucial insights about Danni Ashe's business success.

Women of the Web: Danni Ashe
This Women's News article (August 10, 2000) details the Alexa Research study that pole-vaulted Danni Ashe to "Most Downloaded Woman" status.

Danni Ashe vs. Cindy Margolis
This ABC News article (September 8, 2000) chronicles the feud that erupted when the Guinness Book of Records first crowned Cindy Margolis as the Internet Queen, and then bestowed the award on Danni Ashe. "According to Guinness numbers, Ashe had more than 240 million downloads in 1999 from Danni's Hard Drive, a subscription site."

Danni Ashe Does COPA
Listen to Danni Ashe discuss with Wired News reporter Brad King (August 3, 2000) how to prevent credit card fraud and copyright infringement. Learn the e-commerce secrets of the Internet's most downloaded woman.

Luke Ford
Luke Ford has been likened to the "Matt Drudge of the adult entertainment industry," and is the source for the latest news, interviews, and exposes.

The Standard Profile: Danni Ashe
This Standard magazine profile is further proof that Danni Ashe is credible within e-commerce circles. View her resume and find out her silly prediction that Ashe would probably prefer to forget.

Danni Ashe: Speaking Your Mind . . .
In this YourMVP article, Danni Ashe speaks about her online war with Cindy Margolis, her Howard Stern encounter, her fans, and testifying to aCongressional Committee about fighting child pornography. Ashe: "So many people see it in black and white. It's all or nothing. You show a nipple and the next thing you know, you're a child pornographer."

Porn Star Danni Shows E-businesses Her Skills
This Sydney Morning Herald article (July 21, 2001), by Kirsty Needham, covers Danni Ashe's keynote speech to the Internet World Australia 2001 conference.

Disinfo TV: Meet Rob Black
Meet porn high priest Rob Black of Extreme Associates. Listen to Rob talk about the talent pool, the art of making porn, and shock value in the Jizz Bizz.

Disinformation Dossier on Adult Cinema AIDS Epidemic
Check out the Disinformation Dossier on Adult Cinema AIDS Epidemic.

danni does disinfo