Brain Scans Show Apple Products Triggering The Same Parts Of The Brain As Religion
Go figure — scans taken when Apple devotees were shown the company’s logo and products demonstrate that we literally worship our favorite brands. Digital Trends writes:
UK neuroscientists suggest that the brains of Apple devotees are stimulated by Apple imagery in the same way that the brains of religious people are stimulated by religious imagery.
Alex Riley contacted the editor of World of Apple, Alex Brooks, an Apple worshipper who claims to think about Apple 24 hours a day, which is possibly 23 hours too many for most regular people. A team of neuroscientists studied Brooks’ brain while undergoing an MRI scan, to see how it reacted to images of Apple products and (heaven forbid) non-Apple products.
According to the neuroscientists, the scan revealed that there were marked differences in Brooks’ reactions to the different products. Previously, the scientists had studied the brains of those of religious faith, and they found that, as Riley…
Brain Scan Can Tell If A Smoker Will Quit
If your New Years resolution is to quit smoking every year, there may be scientific proof as to why you never seem to be able to follow through with it. Or you can keep telling yourself, “I’ll quit tomorrow.” The Vancouver Sun reports:
U.S. researchers have found a way to predict how successful a smoker will be at quitting by using an MRI scan to look for activity in a region of the brain associated with behaviour change.
The scans were performed on 28 heavy smokers who had joined an anti-smoking program, according to the study published Monday in the peer-reviewed journal Health Psychology.
Participants were asked to watch a series of commercials about quitting smoking while a magnetic resonance imaging machine scanned their brains for activity.
[Continues at The Vancouver Sun]
Study Sheds Light on What Makes People Shy
I’m not suggesting that “shyness” means you secretly are an alien from the planet Krypton, who has to disguise one’s true nature from everyone around you … but it can feel like that at times. Reports LiveScience:
The brains of shy or introverted individuals might actually process the world differently than their more extroverted counterparts, a new study suggests.
About 20 percent of people are born with a personality trait called sensory perception sensitivity (SPS) that can manifest itself as the tendency to be inhibited, or even neuroticism. The trait can be seen in some children who are “slow to warm up” in a situation but eventually join in, need little punishment, cry easily, ask unusual questions or have especially deep thoughts, the study researchers say.
The new results show that these highly sensitive individuals also pay more attention to detail, and have more activity in certain regions of their brains when trying to process visual information than those who are not classified as highly sensitive.
Courtroom First: Brain Scan Used in Murder Sentencing
Alexis Madrigal writes in Wired:
A defendant’s fMRI brain scan has been used in court for what is believed to be the first time.
Brain scan evidence that the defense claimed shows the defendant’s brain was psychopathic was allowed into the sentencing portion of a murder trial in Chicago, Science reported Monday. Brian Dugan, who had been convicted of the rape and murder of a 10-year-old, was sentenced to death, despite the fMRI scans.
“I don’t know of any other cases where fMRI was used in that context,” Stanford professor Hank Greely told Science.
While the possibility of using fMRI data in a variety of contexts, particularly lie detection, has bounced around the margins of the legal system for years, there are almost no documented cases of its actual use. In the 2005 case Roper v. Simmons, the Supreme Court allowed brain scans to be entered as evidence received at least one amicus brief based in part…
