Westerners vs. the World: We Are the Weird Ones
Joseph Heinrich conducts behavioural economics experiments in the countryside of southern Chile.
Adam McDowell writes in the National Post
The Ultimatum Game works like this: You are given $100 and asked to share it with someone else. You can offer that person any amount and if he accepts the offer, you each get to keep your share. If he rejects your offer, you both walk away empty-handed.
How much would you offer? If it’s close to half the loot, you’re a typical North American. Studies show educated Americans will make an average offer of $48, whether in the interest of fairness or in the knowledge that too low an offer to their counterpart could be rejected as unfair. If you’re on the other side of the table, you’re likely to reject offers right up to $40.
It seems most of humanity would play the game differently. Joseph Henrich of the University of British Columbia…
