Naming Products Like Babies, And Babies Like Products
Slate on how branding names and baby names converged. Are our consumer products becoming our babies, and our babies becoming branded items?
We’ve started naming our kids like products—and our products like kids. Parents approach baby naming a lot like product branding. Whereas in the past, names were typically chosen with an eye toward personal significance (a baby was named after a grandparent, say), today’s parents increasingly focus on the public image projected by the name.
Now, as companies introduce technologies that function like people—Siri being the most extreme example to date—they suddenly find themselves with the same kinds of naming challenges as today’s parents-to-be. They have to consider the complex web of cultural meanings that each name carries. They have to ask, as parents do, “What kind of person are we creating, and what name represents that?”
It’s no coincidence, then, that brand names and baby names have begun to converge, as in…
MSNBC Finally Has A Good Ad, About the GI Bill (Video)
EIther hell has frozen over or I have shit my pants. Comments welcome …
UPDATE: NBC has removed this ad off the internet because Disinformation is talking about it …
Occupy-Themed Best Buy Marketing Campaign
Have you been curious how the Occupy movement would be co-opted? Occupy Best Buy combines the red-hot protest movement with Black Power fist iconography in an effort to get people pumped up about buying plasma screen TVs or whatever it is they sell at Best Buy. Definitely the worst of the occupations to spring up so far. Best Buy claims that no affiliation with the web site, though one would suspect that it’s a viral marketing effort:
Apple’s Famous ‘Think Different’ Ad (Video)
Good question for the Disinfo crowd: accurate or appropriating?
Plus-Sized Model Calls BS On American Apparel: Creates Portfolio To Mock Them
Photo courtesy of American Apparel
It’s taken over twenty years, but American Apparel has finally finally begun offering clothes in size XL. Up until just recently, anything over a “Large” was just plain “not our demographic,” according to American Apparel reps. It may seem strange that the popular clothing outlet has never provided anything over a size 11, but who here is truly surprised to hear that Don “I’m A Sleazeball And I’m Okay With That” Charney’s company caters exclusively to slender women?
New sizes apparently mean new models to display them, so American Apparel has started a plus-sized model search/contest looking for “booty-ful” women to fill out the new XLs. Women submit photos to American Apparel’s website, where they are then numerically ranked by readers based on their perceived attractiveness.
Anyone who has ever been to a model search can tell you that, despite the abundance of beautiful people, it’s a horribly…
Television Networks Rewrite History Through Product Placement
There sure is a lot of time traveling on television these days. The Consumerist provides an example of the subtly unsettling practice of messing with cinematic/cultural/TV continuity by digitally inserting advertisements from the present into old shows and movies. Just wait until they start slipping “Zookeeper” billboards into footage of Martin Luther King’s “I Have a Dream” speech or Nazi stadium rallies:
For the past few years, networks have been digitally inserting ads and product placements for new products into old reruns. Shannon just noticed one in a rerun of a 2007 episode of “How I Met Your Mother.” In the background on the shelf is a magazine with an ad on the back for the new “Zookeeper” starring Kevin James.
Iceland Considers Making Cigarettes Prescription-Only
Photo: Hendrike (CC)
Cigarettes seem like the last thing a doctor would prescribe, but Iceland may be moving to outlaw the sale of cigarettes in stores and only allowing pharmacists to dispense them. The proposal was written in hopes of reducing the amount of smokers and emphasizing the health concerns rather than the marketing tactics. Those with a prescription for cigarettes will be considered addicts getting the chemicals their bodies have become accustomed to. The Guardian reports:
Iceland is considering banning the sale of cigarettes and making them a prescription-only product.
The parliament in Reykjavik is to debate a proposal that would outlaw the sale of cigarettes in normal shops. Only pharmacies would be allowed to dispense them – initially to those aged 20 and up, and eventually only to those with a valid medical certificate.
The radical initiative is part of a 10-year plan that also aims to ban smoking in all public places, including pavements…
The Age Of Perpetual Self-Branding
Facebook wants to be the place where you feel most yourself, with the most control over how you are regarded. It inextricably intertwines marketing with selfhood, so that having a self becomes an inherently commercial operation.
Writing for n+1, Rob Horning concocts a frightening, fantastic, and thought-provoking essay on how we live today, connecting the reign of “fast fashion” companies such as Forever 21, social media such as Facebook, and 21st century capitalism’s demand that workers market and reinvent themselves endlessly:
I’ve always thought that Forever 21 was a brilliant name for a fast-fashion retailer. These two words succinctly encapsulate consumerism’s mission statement: to evoke the dream of perpetual youth through constant shopping. Yet it also conjures the suffocating shabbiness of that fantasy, the permanent desperation involved in trying to achieve fashion’s impossible ideals.
Despite apparently democratizing style and empowering consumers, fast fashion in some ways constitutes a dream sector for those eager…
Only In America: Purchase A Giant Pepsi To Raise Money For Diabetes Research
The Juvenile Diabetes Research Foundation has confirmed that this is a real promotion occurring now at KFCs across the country. Gulp down a “mega jug” of Pepsi — that’s a half gallon containing 56 spoonfuls of sugar — and one whole dollar will go towards finding a cure for the terrible disease that the drink will give you. Via Grist:
I honestly didn’t believe this one was for real at first. No way even KFC, purveyors of a sandwich that uses fried meat as a delivery mechanism for fried meat, would seriously market a soda size called the “mega jug.” And even if they did, they’d never have the chutzpah to donate “mega jug” dollars to juvenile diabetes research.
Sadly, I had totally underestimated KFC’s capacity for irony. The mega jug is a half gallon of soda, and this is a real local promotion. The Juvenile Diabetes Research Foundation defends it thus: “JDRF…
Maddow Describes Palin’s Media Strategy As Putin-esque
Rachel Maddow compares Sarah Palin’s media portrayal to a similar strategy that Putin is known to use. From images of her running in pristine Alaska to her successful hunting kills, Palin’s media image isn’t too far off from Putin horseback riding shirtless. Maddow continues to question whether these tactics facilitate the same reactions from Americans as Putin receives from Russians. FromThe Rachel Maddow Show on MSNBC:
Study: Advertising Plants Memories Of Experiences We Never Had
On the bright side, is it really such a bad thing to be implanted with false memories of, say, dancing with smiling, multicultural nu-ravers while drinking a refreshing Pepsi? Partial Objects explains:
A newly published study by two marketing professors suggests that advertising can create memories of experiences that never happened, simply by including sufficiently evocative imagery and descriptions in the ad:
Exposure to an imagery-evoking ad can increase the likelihood that consumer mistakenly believes that s/he has experience with the advertised product when in fact s/he does not. Moreover such a false belief produces attitudes that are as strong as attitudes based on true beliefs based on previous product experience, an effect that we label the false experience effect.
Advertising has always been an appeal to a fantasy, and this study seems to suggest that if the ad is created just right, that fantasy can be in the form of a desire to…
Osama Bin Laden: Death Of An Advertising Icon
It may come as a surprise to some Americans, but since 9/11, Osama bin Laden’s name and visage have been prime fodder for use in corporate ad campaigns (elsewhere) around the world, symbolizing a range of meanings. Buzzfeed has an overview of some of the best examples of Osama advertising, demonstrating that terrorism, like sex, sells. Just imagine the unbelievable bankability he would have commanded had he not been in hiding.
Atomic And Radioactive Products
“In the early 1900s, radium was more valuable than gold and platinum. As such, the term “Radium” was incorporated into the brand names of any number of products even when these products didn’t actually contain radium. The same was true for the term ‘X-Ray.’”
How To Be A Retronaut has a nice collection of early to mid-twentieth century consumer brands that tapped into a general public enthusiasm for anything related to atomic bombs and radiation. Those were simpler times, when happiness meant an “atomic meal” on every kitchen table and (usually faux-) radioactive products in every medicine cabinet.
Morgan Spurlock’s Fully-Financed Via Product Placement Film: ‘The Greatest Movie Ever Sold’ (Video)
Smokers Believe ‘Silver’, ‘Gold’ and ‘Slim’ Cigarettes Are Less Harmful
ScienceDaily reports:
Despite current prohibitions on the words ‘light’ and ‘mild’, smokers in Western countries continue falsely to believe that some cigarette brands may be less harmful than others. In fact, all conventional brands of cigarette present the same level of risk to smokers, including ‘mild’ and ‘low-tar’ brands.A study published in the journal Addiction polled over 8000 smokers from Australia, Canada, the United Kingdom and the USA. Approximately one-fifth of those smokers incorrectly believed that “some cigarette brands could be less harmful than others.” False beliefs were highest among US smokers.
Current research shows that smokers base their perceptions of risk on pack colour, believing that ’silver’, ‘gold’ and ‘white’ brands are less harmful to smoke than ‘black’ or ‘red’ brands. The reason for those beliefs may lie in the history of cigarette branding. Cigarettes used to carry labels like ‘light’, ‘mild’, and ‘low tar’, and in some places they still do. But…
The Economics Of Happiness (Video)
I recently had a chance to attend a showing of the documentary The Economics of Happiness. It has a very strong message about the fiscal and social problems of globalization, especially its impact beyond the western world. As a solution, the film suggests a movement towards focusing on communities and localization. Here’s the trailer and a plot synopsis:
Economic globalization has led to a massive expansion in the scale and power of big business and banking. It has also worsened nearly every problem we face: fundamentalism and ethnic conflict; climate chaos and species extinction; financial instability and unemployment. There are personal costs too. For the majority of people on the planet, life is becoming increasingly stressful. We have less time for friends and family and we face mounting pressures at work.
‘Free Human Vasectomy’ Offered In PETA Contest
Was this an April Fools’ joke or did PETA just enter WTF territory? Via PETA:
It’s a two-fer: Get your animal companion fixed, and get yourself fixed too! Human overpopulation is crowding out animal life on the planet, and dog and cat overpopulation is creating a euthanasia crisis that is a crying shame. Disappearing wilderness, vanishing water resources, and pollution is the price that future generations will pay for more human births, while losing their lives is the price that millions of homeless dogs and cats pay when guardians neglect to “fix” their companion animals.
Every year in the U.S., an estimated 6 to 8 million lost, abandoned, or unwanted dogs and cats enter animal shelters. The best way to combat the companion-animal overpopulation crisis is to have your cat or dog neutered. And with a global population of almost 7 billion humans, more of our species could use a (voluntary) snip too.
Now,…
The Commodore 64 Is Back!
Ripping a move from the playbook of German auto manufacturers Volkswagen (the Beetle) and BMW (the Mini), the new owner of early home computer staple the Commodore 64 is revamping the brand but keeping the looks of the original. Nick Bilton reports for the New York Times:
The new Commodore 64, which will begin shipping at the end of the month, has been souped-up for the modern age. It comes with 1.8 gigahertz dual processors, an optional Blu-ray player and built-in ethernet and HDMI ports. The new Commodore is priced between $250 to $900.
The company’s Web site says that the new Commodore 64 is “a modern functional PC,” and that although the guts of the device have greatly improved, the exterior is “as close to the original in design as humanly possible.” Most people would not be able to visibly tell the old or new versions apart, it says.
“The response has been…
