He’s a genius who has a very shrewd eye for kind of oppositional imagery in our culture. And he uses these things and he understands the magnetism of these symbols. You know, symbols like the pentagram and the eye in the pyramid or astrological symbols, they do have a certain magnetic power. They have a pull on us. When people look at a crucifix or when people look at a Star of David, they feel something. There’s some kind of pull. It may just be a matter of conditioning, but the fact is, when you use the eye in the pyramid, it’s a magnetic symbol. It possesses something.

And I think when you’re using imagery that comes from the ancient world or that comes from Renaissance-era occultism, there is a little something going on there. We’ve never quite figured out a way to digest the image of the pentagram. Some people are really attracted to it, other people recoil from it. Jay-Z understands this and when he uses these images in his videos, on his clothing, and in other places, you know, he realizes that we are people who think in images and that you can take an image and you get a response from people. I was asked at one point whether I thought Jay-Z was a Freemason because of some of the images that appear in his videos. One of his videos also shows an image of Mao Tse Tung, I don’t think he’s an Agrarian Socialist, but he understand in the same way that street artists do that you can take these images and they touch an emotional cord in us that sometimes is very subliminal, even mysterious.

I don’t think he’s an occultist, but I do think he is probably a genius in terms of using imagery.

Check out the full interview at BigThink.com.

If witch-burning Puritans are the original jocks of American history, then the mystics surrounding Johannes Kelpius are the first goths. While the rest of the British colonies were still dutifully worshipping their angry Christian god, Kelpius and his followers—who fled Austria to settle in Philadelphia during the late seventeenth-century—busied themselves with astrology, alchemy, Kabbalah, and other “dark arts” with tangled roots in the Italian Renaissance, the Rosicrucian Enlightenment, and various (often fabricated) antiquities. We meet Kelpius early in Mitch Horowitz’s Occult America: The Secret History of How Mysticism Shaped Our Nation, an uneven but always interesting account of 400 years of New World Strange. Among the several misconceptions Horowitz seeks to dispel, the most foundational is the idea that Colonial America provided shelter only for persecuted Christian sects. Almost from the beginning, North America was also home to a fair number of those who, like Kelpius, had more arcane spiritual interests.

Horowitz never claims that these beliefs were as formative an influence as Christianity in the making of America, but after finishing his book, one can’t help but wonder if maybe Ouija boards don’t belong next to King James in every motel room. Horowitz ably chronicles how occult traditions have, over the centuries, deeply and consistently influenced the American mainstream—sometimes entering the mainstream themselves in the process. Many of the figures that populate Horowitz’s narrative will be unknown to the uninitiated, but their impact is illustrated by the frequent appearance of more familiar names. Mormonism’s founder Joseph Smith, after a childhood in the Hudson Valley’s famously heterodox “Burnt-over District,” was at the time of his death studying Hebrew and Kabbalah. Henry Ford was a fan of the New Thought leader Ralph Waldo Trine, and he often gave visitors copies of Trine’s In Tune With the Infinite. Frederick Douglass left open the possibility that a magic “hoodoo” root (not to be confused with “voodoo”) helped him secure victory against a cruel slave master.

After a pretty lengthy break from the world of podcasting, Ken Eakins (Sitting Now) and Raymond Wiley (disinformation) return with a real 90 minute treat!

This weeks guest, Mitch Horowitz, is the author of the excellent new book Occult America: How Mysticism Shaped our Nation. Mitch has held a lifelong interest in the Occult and Supernatural, and after pursuing the subject for as long, naturally, became the editor of one of the largest publishers of Occult and Supernatural works Tarcher/Penguin.

In this weeks episodes we discuss: Freemasons, Mesmirism, Theosophy, Astrology and the dark side of American occultism.

Daddytank and his army of flying (musical) monkeys return this week in the shape of:

• Memories of Tree’s — Snakes and Headaches
• Diamond District — I Mean Business
• Vlooper — Muzungu

Enjoy!

Mitch Horowitz is a writer and publisher of many years’ experience with a lifelong interest in man’s search for meaning. The editor-in-chief of Tarcher/Penguin in New York, he is the author of Occult America: How Mysticism Shaped our Nation (Bantam, September 2009).

A frequent writer and speaker on metaphysical themes, he has appeared on CBS Sunday Morning, Dateline NBC, The History Channel, The Montel Williams Show, All Things Considered, Air America Radio, and Coast to Coast AM. He has written for U.S. News and World Report, Parabola, Science of Mind, the Religion News Service, and the popular weblog BoingBoing.

At Tarcher/Penguin, Horowitz has published some of today’s leading titles in world religion, esoterica, and the metaphysical. He has also published notable works in philosophy, social thought and politics. His recent titles include Catching the Big Fish: Meditation, Consciousness, and Creativity by David Lynch; 2012: The Return of Quetzalcoatl by Daniel Pinchbeck; The American Soul: Rediscovering the Wisdom of the Founders by Jacob Needleman; The Secret Teachings of All Ages: Reader’s Edition by Manly P. Hall; and Weapons of Mass Deception: The Uses of Propaganda in Bush’s War on Iraq by Sheldon Rampton and John Stau.