Mountain Dew Will Dissolve Rats On Contact
If you like soft drinks the way I do, that is, looking like my conception of nuclear waste, this is really good news. From the Smoking Gun:
Defending itself from a lawsuit claiming that an Illinois man found a dead mouse inside a can of Mountain Dew, PepsiCo contends that a rodent would have disintegrated and been transformed into a “jelly-like” substance between the time of the soft drink’s bottling and the day the plaintiff reportedly purchased the soda from a vending machine at his office.
In a court response to a motion filed by Ronald Ball–who claims to have found the dead mouse in a Mountain Dew can about three years ago–PepsiCo filed a fascinating/revolting affidavit from Lawrence McGill, a veterinarian who noted that he was “familiar with the effects an acidic fluid, such as common soda drinks including Mountain Dew, will have on mice and other animals.”
According to McGill, if…
Pepsi Getting Heat for Use of Aborted Fetal Cells in Flavor Research
David Bohon writes in the New American:
Shareholders of PepsiCo have filed a resolution with the Securities and Exchange Commission in an effort to force the company to stop contracting with a research firm that uses cells from aborted babies in its process of producing artificial flavor enhancers. According to LifeNews.com, Pepsi has “ignored concerns and criticism from dozens of pro-life groups and tens of thousands of pro-life people who voiced their opposition to PepsiCo contracting with biotech company Senomyx even after it was found to be testing their food additives using fetal cells from abortions.”
On its website Senomyx explains that its flavor research programs “focus on the discovery and development of savory, sweet and salt flavor ingredients that are intended to allow for the reduction of MSG, sugar and salt in food and beverage products. Using isolated human taste receptors, we created proprietary taste receptor-based assay systems that provide a biochemical…
Only In America: Purchase A Giant Pepsi To Raise Money For Diabetes Research
The Juvenile Diabetes Research Foundation has confirmed that this is a real promotion occurring now at KFCs across the country. Gulp down a “mega jug” of Pepsi — that’s a half gallon containing 56 spoonfuls of sugar — and one whole dollar will go towards finding a cure for the terrible disease that the drink will give you. Via Grist:
I honestly didn’t believe this one was for real at first. No way even KFC, purveyors of a sandwich that uses fried meat as a delivery mechanism for fried meat, would seriously market a soda size called the “mega jug.” And even if they did, they’d never have the chutzpah to donate “mega jug” dollars to juvenile diabetes research.
Sadly, I had totally underestimated KFC’s capacity for irony. The mega jug is a half gallon of soda, and this is a real local promotion. The Juvenile Diabetes Research Foundation defends it thus: “JDRF…
Pepsi Unveils Plastic Bottle Made Entirely From Plants
Pepsi is trumpeting its creation of a plastic bottle made entirely from plant matter. Great — now we’ll be filling our landfills with plastic forever, even after we run out of oil. Via Gizmodo:
Soda’s bad for you, but plastics—especially the petroleum-based PET plastics used widely for bottles—are bad for everyone. Thankfully, after millions of dollars and years of research, Pepsi thinks it’s cracked the code on a 100% plant-based PET bottle.
It looks…just like the old bottle. “It’s indistinguishable,” says Rocco Papalia, PepsiCo’s senior vice president of advanced research. But instead of drawing from our planet’s diminishing supply of petroleum, it’s made entirely from plant waste—currently switch grass, pine bark, corn husks and eventually incorporating orange peels, oat hulls, potato scraps and other materials leftover from its food business.
Pepsi’s going to test the bottle with a run of a few hundred thousand in 2012, and if all goes well they plan…
Osama Was Crazy About American Soft Drinks, Apparently
A nugget from a Bloomberg article — Abbottabad shopkeepers say that the men revealed to be bin Laden’s aides would regularly purchase bulk quantities of both Pepsi and Coke. It seems his hatred for the infidels was matched only by his love for our sweet, sweet carbonated colas.
The two polite Pakistanis who helped Osama bin Laden hide in the shadow of their country’s army bought bulk food orders, chose major brands and equally favored Pepsi and Coke, neighbors and a local shopkeeper said.
The men called themselves Akbar and Rashid Khan and they owned the fortified home where U.S. commandos killed bin Laden in an early morning raid May 2. They did the daily shopping in the Pashtu-language accents of Waziristan, a region on the Afghan border, said grocer Anjum Qaisar, 27, who works 150 meters from the compound.
“I was curious about why they bought so much food, but I did not…
Pepsi Scientists Solve Obesity Crisis With Potato Chips
Now here’s corporate thinking to believe in, gotta please those shareholders. As the author of the article says, eating fewer chips potato chips is not an option. Hamilton Nolan writes on Gawker:
Health food manufacturer and exponentially dimensionalized fulcrum of universal gravity PepsiCo is investing hundreds of millions of dollars in an effort to make America healthier, with things like “designer” salt crystals for Lay’s potato chips. What else could they do?
Because of inherent concern about the health of you, the consumer, PepsiCo spent more than $400 million in product development costs last year, all with an eye towards developing products that will kill Americans more slowly. “What we want to do with our ‘fun for you’ products is to make them the healthiest ‘fun for you’ products,” said PepsiCo chairman Indra Nooyi, emphasizing PepsiCo’s dual commitment to health and to providing a nonstop party in your mouth.
The latest corporate success:…
