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2012: The Year Product Placement Will Destroy All Integrity in Movies
I (almost) promise this will be my last post about 2012 … did anyone else notice the product placement in Roland Emmerich’s disaster-fest? Ryan Sager is all bent out of shape about it, at True/Slant:
I won’t be giving away too much to tell you that 2012 involves one of the most ludicrous seeming product placements in movie history: The hero’s 7-year-old daughter wearing Huggies Pull-Ups. The pull-ups problem is introduced in the first act (and, if you see a gun in the first act…). They don’t appear in the second act. But — and truly, I’m not giving anything away here, I don’t think, but possible spoiler alert — the Huggies Pull-Ups end up featuring in the last two lines of the movie, which go roughly as such:
Annoying 7-year-old daughter: I…
